Mapp Engage is a marketing automation platform that enables personalized cross-channel communication with customers. It allows users to create, manage, and optimize campaigns through channels like email, SMS, and mobile push notifications. Developers can integrate and automate messaging flows, track customer interactions, and use real-time data to enhance engagement strategies.
This feature allows developers to send user-specific information, such as custom profile attributes and events, directly to Mapp Engage for personalized customer engagement.
For a detailed description of the Mapp Engage system, visit the company’s website at www.mapp.com.